Our mission here at Planium
is to create software tools that will really help managers to make
better business decisions
 

For More Information:
E-Mail: planium@geldman.com
Tel: (905) 760-9835



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920 Alness St. Suite 201

Toronto ON Canada M3J 2H7

Tel./Fax 905-760-9835

Toll Free: 877-643-5362

 

 

Market Analysis
 

The Market

Define market characteristics such as:

    • General market description
    • Business opportunity
    • Market segmentation
    • Market size & trends
    • Competition
    • Customer profile
    • Business environment

    General

    Introduce the target market and explain the need and demand, major characteristics, market size, and the business opportunity.

    Segmentation

    Divide the overall market into specific segments, to evaluate the market. Segment the market according to the following keys:

    • By geographical market: split the overall market into geographical marketplaces, such as continents, states, cities.
    • By customer type: split the overall market according to customer types such as industries, social & economic parameters, professions, age.
    • By application type: split the overall market according to application.

    Market Size & Trends

    Evaluate the market size and trends per market segment, and present it in a table similar to the one below:

    Market size and trends

     

    20xx

    20xx

     

    Market
    Share

    Market Size

    Market Share

    Market
    Size

    Automotive Industry

    33 %

    $ 152 M

    45 %

    $ 26 M

    Electronic Industry

    42 %

    $ 193 M

    26 %

    $ 15 M

    Aerospace Industry

    10 %

    $ 46 M

    7 %

    $ 4 M

    Other

    15 %

    $ 69 M

    22 %

    $ 13 M

    Total

    100 %

    $ 460 M

    100 %

    $ 58 M


    Competition

    Describe your main competitors, addressing the following questions:
    • Who is the competition?
    • How strong is the competition in the market?
    • What is our competition's market share?
    • What are the distribution channels?

    Customer profile

    Provide a potential customer profile, including:
    • Short description of the customer
    • Short description of purchasing behavior

    Business Environment

    Define the business environment and how it affects market behavior.

Market Analysis

The market analysis addresses the question, "What is the business potential and the keys for success ?". The market analysis is the basis for deciding on the marketing strategy and the marketing plan.

The Market

Define market characteristics such as:

    • General market description
    • Business opportunity
    • Market segmentation
    • Market size & trends
    • Competition
    • Customer profile
    • Business environment

    General

    Introduce the target market and explain the need and demand, major characteristics, market size, and the business opportunity.

    Segmentation

    Divide the overall market into specific segments, to evaluate the market. Segment the market according to the following keys:

    • By geographical market: split the overall market into geographical marketplaces, such as continents, states, cities.
    • By customer type: split the overall market according to customer types such as industries, social & economic parameters, professions, age.
    • By application type: split the overall market according to application.

    Market Size & Trends

    Evaluate the market size and trends per market segment, and present it in a table similar to the one below:

    Market size and trends

     

    20xx

    20xx

     

    Market
    Share

    Market Size

    Market Share

    Market
    Size

    Automotive Industry

    33 %

    $ 152 M

    45 %

    $ 26 M

    Electronic Industry

    42 %

    $ 193 M

    26 %

    $ 15 M

    Aerospace Industry

    10 %

    $ 46 M

    7 %

    $ 4 M

    Other

    15 %

    $ 69 M

    22 %

    $ 13 M

    Total

    100 %

    $ 460 M

    100 %

    $ 58 M


    Competition

    Describe your main competitors, addressing the following questions:
    • Who is the competition?
    • How strong is the competition in the market?
    • What is our competition's market share?
    • What are the distribution channels?

    Customer profile

    Provide a potential customer profile, including:
    • Short description of the customer
    • Short description of purchasing behavior

    Business Environment

    Define the business environment and how it affects market behavior.